Customer Acquisition and preservation is the firm foundation of a healthy business
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  OR



Just focusing on recruiting distributors may result in unreliable income, and may be the eventual downfall of your business as attrition takes over.







Why Cooperative Marketing?

  Watch the video below to find out why Cooperative Marketing makes sense



Customer Acquisition vs. Distributor Acquisition....Which Works Best?

This is a question that we could discuss for hours.  And I've met good people in this industry on both sides of the question.

When I first started in Home Business, my only focus was to bring on more people to my team.  Most Old School MLMs teach you to just get out there and "show the plan", right?  And if you bring in 3 or 4 and they all bring in 3 or 4, well then everyone will be RICH? Right? 

Wrong. Building a distributor based business, is like building a house of cards. Distributors are much more likely to jump around looking for greener pastures.  They generally don't join a business because they love the product. They usually join for the "opportunity", which means they really will only stick around as long as they perceive the opportunity to be successful.  As soon as they get tired, bored, or run out of patience they take off! And may take part of your team with them!

On the other hand, if you build a base of happy, loyal customers that use the product REGARDLESS of any kind of income opportunity, then you're in a position to build long term residual income that is much more stable. 

And you know what? It's really not hard to turn a happy product user into a very productive business partner! And that's precisely what can happen for you as you participate in our coops. You'll  be getting real customers! 

Now, not all of your customers will love the product. Some of them won't reorder.  You may even have some returns! But most people will like it very much. Many will reorder. And some will stay on the product for LIFE!  Those are the people who will also get into the business with you and participate in the coop themselves. 

Because of our compensation plan, this will allow you to earn long term overrides on all of your customers' orders, as well as any other business they generate. 

I'd much rather have a thriving business based on LOTS of happy, satisfied, loyal customers than finicky distributors that are always in search of greener pastures.

Please listen to the informative audio above that really explains more the financial benefits of cooperative marketing and why it is preferable to start a business by acquiring happy customers, not fair-weather distributors.