: How Does the SeaAloe Direct Response Co-op Work?
A: Funds from SeaAloe Associates across the country are pooled into one large media purchase, which gives far more buying power than individual advertisers can attain on their own. Additionally, this centralizes media buying, order taking, fulfillment, tracking and commissions. A national Co-op allows for far more professional presentations, leveraging buying power into one centralized message, and allows for global management and tracking, allowing under performing segments to be eliminated and better performing avenues can be maximized.

Q: How Much Does Share Participation Cost?
A: Shares are $100 for 1 week. Multiple shares can be purchased, and once purchased, are active until canceled. When initially purchased you pre-pay for 4 weeks (this allows the Co-op buying team to accurately purchase media). Every 2 weeks your shares will renew for 2 more weeks. For example, you purchase 2 shares today. You are charged $800 (2 shares X 4 weeks each). Your shares will start the following Monday, and will continue for 4 weeks. At the end of the second week, you will be charged $400 more, (2 shares X 2 more weeks) paying for weeks 5 and 6. At the end of week 4, you will pay for weeks 7 and 8 and so on. Once canceled, no more charges will be made, but shares already paid for will continue to earn you customers until they have played out.

Q: How is My $100 Per Share Spent?
A: A maximum of 15% goes to offset costs (Production and licensing of the infomercials, credit card processing fees, media purchases, share management). The other 85% is all paid to media. Your return will be based on the full $100 that you spend.

Q: How Much Does a Customer Cost?
A: That will vary, based on several factors. You will be allocated an even number of customers based on response to the advertising and share participation. So if the Co-op has 10 shares, and you have 5 shares, and 5 people have 1 share, you will get 5 times as many customers as each of the others. Customers are allocated based on initial commission value, which you receive 100% of that commission. i=Pak (Single bottles) are $15 commission, We-Paks (3-bottles) are $25 and Premier Paks (12-bottles) are $100. You never lose the customer, and all additional commissions are paid directly to you, and are not counted as Co-op return. To put it in simple terms, we will say your first $100 generates you 2 customers, both We-Pak customers. You have made $50 of your $100 back. If they each re-order in a month, you have made $50 more. In 2 more months, one of them purchases a Premier Pak, you'll make $100 more from that order. They can refer others, which you will earn overrides on, and so on. Of course there are no guarantees with any product or any customer, but we have seen over the last 16 years with this product a very high retention rate, referral rate, and conversions to distributors. The Co-op delivers buyers to you, and gives you the opportunity to follow-up and maximize your earnings with REAL people, people who have ALREADY ordered, and already generated a commission.

Q: How Does the Co-op Know Who to Allocate to Whom?
A: The Co-op software is smart and keeps track of the order value of each customer allocated. Let2019s say that 2 people are in the Co-op for one share each, Bill and Sandra. The first week, Bill gets a Premier Pak Customer ($100 Commission) and Sandra receives a We-Pak and an i-Pak customer ($25 and $15). The Co-op had a return of $140 (70%) on the $200 spent. However, Bill's return was 100% and Sandra's was 40%. The Co-op software gives Bill a score of 30 and Sandra a score of -30, and allocates the next customers accordingly. This allows for an even, scalable allocation of customers no matter how large the Co-op participation is and regardless of order variations.

Q: How Long Do I Need to be in the Co-op?
A: Co-op participation is not a get rich quick program, it is a long-term advertising venture that will provide an immediate return, but most importantly it will continue to build on itself with re-orders, referrals, and long-term residual income. It should only be undertaken if you can initially plan to participate for a minimum of 12-16 weeks. With a popular, consumable product with high reorder rates, all the hard work is done for you!

Q: What Else Do I Need to Know?
A: Everyone's individual situation may vary, but advertising costs are considered a tax write-off, so after consulting your account, make sure you properly account for your and maximize the benefits of your advertising expenditures.

There are no additional fees for the Co-op participation, but in order to qualify for commissions, you are required to be on a monthly Autoship program for SeaAloe. If that is going to be difficult for you, we suggest beginning by developing a local customer base with classified ads or internet ads, or building a base of people who will use the product.

Q: When does it start?
A: The Co-op is an ongoing marketing effort that generates real customers for you.  When you purchase your shares they will be processed the following Monday and your shares will begin to generate customers for you one week after that.  IMPORTANT: Stay up to date on the weekly conference calls and watch the news on this web page, and look for more information from your Upline.



Listen to Matt Paddock, CEO, explain more about how the Co-Op works:


Sept 26, 2008 Matt Paddock hosts a Co-op Q&A Session: